Orient Place

Orient Place

Sunday, 8 June 2025

Orient's Multi-Eye Watches


Orient's fascination with "interesting" (or strange / complicated, as you prefer) dials has previously been discussed on the blog. One way Orient used to achieve this level of interest, was the use of movements supporting multiple sub-dials. Today we'll look at one such movement: Caliber 46B, famously powering Orient's "multi-eye" dials (and its successor, F6B).

But first, an apology! As I was researching for this story, I noticed the old movements table I used in the "Caliber 46" post had an error… I saw it had Caliber 46C (as seen in this model) listed with the exact same specs as the 46B, which made no sense.

Indeed, that was a mistake. The difference, of course, is that 46C has the same day-of-week hand, but does not feature the 24-hour hand that 46B has! Well, error fixed. I know many of you take to the blog to obtain accurate, reliable Orient information, so whenever I notice an inaccuracy (which can happen) I aim to fix it immediately.


Take a quick look at the 46B's documentation and you'll immediately notice a slight problem: if you arrange the movement "properly" as shown in the diagram, you need to place the watch crown at the awkward 2:30 position.

However, never reluctant to play oddball, this was exactly how Orient first presented this movement. In the image below are two early models, proudly boasting the symmetrical dial position. The axis of the two sub-dials is placed at the same "height", and the crown is unashamedly sticking out at 2:30 (or closer to 2:36, it seems).


And of course, Orient being Orient, moving from the first to the second series they shrunk the 24 hour sub-dial, making sure even the dial symmetry is gone.

In the next two models, nothing seems to be in its right place. The sub-dials are at 11 and 3, and the crown is at half past 3. However, somehow this arrangement, aligning along some imaginary diagonal axis, is more eye-pleasing than the previous.



When Orient introduced more complex layouts, with the addition of an internal rotating bezel, two benefits were gained: first, the additional crown for rotating the bezel balanced the main crown; secondly, with the dial now busier anyway, the location of the sub-dials becomes less of an issue. In other words: when things get confusing, just keep making them more complicated, until you reach a level where it all makes sense.

Also, the more sporty the design, and less “dressy”, the less of an issue is the dial layout. This is true for the almost-classic “defender” field watch (which was later replaced with a new movement allowing the crown to move to 3 o’clock), and for the hefty-looking beast on the left, in the next picture.



And of course, you can always go for a non-round case shape, where all expectations for familiar watch designs get ditched anyhow. Consider this chubby barrel-case model – or the chunky rectangular one. Yes the dial looks odd. Okay, we accept it for what it is.

Luckily, it wasn't all strangeness for the sake of strangeness. Once in a while, Orient's designers did the other thing they know quite, and harnessed their creativity to produce something truly good-looking.


The sun and moon watch was probably the best application of caliber 46B. Here Orient replaced the simple 24 hour hand with a rotating disc portraying the movement of the sun and the moon. Still a busy dial, but now it's busy working for the greater good.

Having achieved greatness, caliber 46B was finally ready to retire. Orient replaced it with caliber F6B, offering similar functions but now operating much better, with modern features like hand-winding and hacking. And having learned its lesson, Orient's manuals now show it with the crown at 3 o'clock.



New models using the F6B movement are identified by the “AK” part of the reference code, replacing the old “ET” indication. As one may expect, the new designs are not too adventurous. For instance, pictured above are the current Defender and multi-eye Bambino.

Below you can see the updated Sun and Moon watch. Here you can see two formats of this design – the Bambino style in 41.5mm, and a larger, sportier version in 42.5mm.



If you’re looking for something more fancy, there is also the 41.5mm contemporary-style sun and moon – or, for the ladies, 36mm decorated models like this mother-of-pearl piece.

So, that is the story of Orient multi-eye watches: plenty of goofy stuff, undeniable creativity, and occasionally some nice-looking products.

 

Photos were taken from Orient manuals, catalogs and sale ads.

 

Thursday, 8 May 2025

A Decade of Orient Watch Releases – What the Numbers Reveal


As longtime readers of Orient Place know, I’ve been compiling stats about this blog’s activity for years – often sharing some fun insights in the annual anniversary posts. This time, I thought it would be interesting to look outward: to dive into publicly available data about Orient’s actual watch releases and see what patterns might emerge.

Over the past ten years, Orient has been consistently enriching its catalog with a mix of new models and variations on existing designs. By analyzing over 170 releases between 2015 and 2024, some patterns become clear – and they offer clues not only to the company’s product strategy, but also to what we might expect next.

 

The Big Picture

I scanned around 175 releases, as advertised on the brand's website. I was interested in release dates (as I wanted to observe seasonality), and also wanted to separate new designs from variants (such as new dial colors or plating options), and to distinguish between Orient branded releases, Orient Star, and other "fashion" sub-brands like "iO" and "Moussy".

Overall, releases were split quite evenly between 81 new designs and 94 variants. Among the three major product lines:

  • Orient Star led with 99 releases, focusing heavily on variations.
  • Orient followed with 61 releases, showing a balanced mix of new and variant designs.
  • The Fashion lines saw only 15 releases, most of them new. Note that while Orient would rarely release "new" models with very slight changes from existing ones, this is much more likely to happen with the Fashion lines, which are driven more by design than function.

 

When Are New Watches Released?

There’s a clear seasonality to Orient’s release schedule. The busiest months are February, April, and September, with February being the top month overall – a time that coincides with the end of the Japanese fiscal year. This timing might reflect strategic planning cycles, or simply a desire to capture seasonal market energy.


  • February and April are rich in new designs, suggesting a focus on innovation early in the year.
  • September and October lean toward variants, likely to refresh existing lines before the holiday season.
  • The quieter months – January and December – see almost no action. The single December release, a fashion watch, likely some Christmas gift idea!

 

Anniversary Years: Special Attention

Orient’s major anniversaries in 2015, 2020, and now 2025, clearly mark moments of heightened activity. During these years, Orient released an average of 9 watches per year – nearly double the annual average of non-anniversary years. This uptick includes both new designs and variants, with each type seeing roughly a 75%–100% increase over typical years.


For Orient Star, the trend is more nuanced. In non-anniversary years, the brand tends to favor variants, releasing more than two variants for every new design. But in anniversary years—like 2016 and 2021—this pattern reverses. The average number of new Orient Star models per year nearly doubles, surpassing the number of variants and reflecting a deliberate push for innovation during milestone moments.

In short, anniversaries are not just symbolic for Orient – they are creative peaks, often bringing with them some of the most interesting and original designs the brand has to offer.

 

Trends Over Time

Looking at year-to-year shifts, a few longer-term trends emerge:

  • A variant-heavy strategy has been dominant since 2018, especially between 2021 and 2022.
  • New designs spiked again in 2020 and are trending upward once more in 2024.

Meanwhile, product line activity has shifted:

  • Orient Star consistently leads in activity – this makes sense, as the likely higher profit margin justifies more research and development.
  • Orient models dropped off slightly in the late 2010s but are now recovering.
  • Fashion lines peaked in 2015 and have been minimal in recent years.


 

Forecasting the Future

Orient’s release schedule over the past decade reveals a certain rhythm—one that allows for cautious speculation. While each year brings its own surprises, the clustering of releases around February, April, and September appears consistent enough to serve as a rough guide. This year's activity so far supports the trend: Both February (actually starting January 31) and April brought about plenty of new releases, mainly variants.

Anniversary years in particular have shown a tendency to concentrate both volume and variety in these peak months. If 2025 follows the precedent set in 2015 and 2020, we may well see more activity in the autumn, likely in the form of additional variants and, perhaps, a few new designs.

Naturally, no chart can predict a design team's creative process. This analysis is offered in the same spirit as much of what we do here – part appreciation, part curiosity, and mostly just for the fun of it.

 

Final Thoughts

Of course, there are many factors that influence when a watch brand chooses to release new models—market demands, production schedules, and global events to name just a few. This analysis isn’t meant to be predictive in any serious way. It’s just a fun look at how Orient has operated over the past decade, and a small way to appreciate the rhythm and strategy behind the brand’s ongoing evolution.

And who knows? If the numbers hint at what’s to come, all the better for us collectors.

P.S. Yes I did pick the Grand Prix Triostat for the accompanying photoshoot. It's about stats. And it's a triostat. Sorry...!



Thursday, 17 April 2025

Orient Place Blog's 7th Anniversary


So here we are again – another lap around the sun, and Orient Place blog turns seven. As always, it’s time to take a moment to look back at the past twelve months, to reflect, analyze, and share a few thoughts.

Over the past year, the blog recorded 183,000 views – a marginal increase over the 182K we reached last year. That means growth has plateaued, which isn't surprising considering the shifting patterns of online readership. Still, the numbers show there's continued interest in Orient watches, and the blog remains a point of reference for many collectors and fans around the world.

Twenty-seven stories were posted this year. That’s a little fewer than in previous years, but the mix of topics was rich and varied. There were two reviews of new modern models and two of older pieces; ten posts covered new releases; and ten articles looked at different product lines, features, or design themes. The rest were a mix of commentary and general watch talk. The focus may have shifted slightly away from individual model reviews, but the substance was still all about Orient, I don't seem to run out of topics…


Once again, the Mako 40mm proved its staying power. The hands-on review I posted the previous year remained the most-read article this year as well, drawing over 4,000 additional views. This makes it the top post for two years running – a rare feat on the blog, and a sign that this model continues to generate interest. The most-read new article this year was “Orient Does Snoopy”, which covered the unexpected co-branded release and drew more than 2,000 views. This was followed closely by an older post on the smaller Small-Seconds Bambino, which continues to perform well, and a newer preview of the "Classic and Simple" line for 2025, which earned around 1,500 views.

The same themes extended to social media. The Snoopy watch topped the Instagram charts as well, being the most liked photo I posted this year. It was followed by a shot of my Royal Orient WE0011EG – a personal favorite that never fails to attract attention – then an unboxing of my green Contemporary Standard, the arrival of the EX0D M-Force, and a vintage King Diver making a quiet, confident appearance.


Looking at Orient’s strategy this year, the most obvious direction has been variation rather than innovation. We've seen many new dial colors for familiar models – particularly the Mako and the Bambino – often in pastel and warm tones that seem to follow the trend that began with Rolex’s colorful OPs. At the same time, Orient introduced solar-powered versions of both the Mako and Bambino, marking a subtle yet significant expansion of the lineup into eco-friendly quartz territory. These aren’t technological revolutions, but they are relevant, practical evolutions that make sense for a brand whose strength lies in everyday value.

That said, there’s always more fans would like to see. Speaking for myself, I’d love to see Orient’s newer long power reserve movements – those 60 to 70-hour calibers – make their way into more affordable models, and not remain exclusive to the top-tier Orient Star references. I’d also love to finally see a proper GMT, particularly a true (traveler-style) GMT, something that Seiko has been able to deliver recently. Here's what GPT imagines such a GMT Bambino might look like…


And yes, I do miss some of the quirkier stuff. Orient has a history of creating bold and unique designs, and I’d be thrilled to see some of that daring spirit return – not just in Orient Star, but in the more accessible lines as well. A modern take on something like the old Direct Read models, for instance, would be cool.

Looking at the wider industry, not just Orient, it's clear the trend continues to shift upscale. Watches & Wonders 2025 gave us more of the same – brands chasing the high-end buyer, innovation reserved for five-and-six-figure pieces, and very little happening at the more accessible price points. Grand Seiko, meanwhile, keeps pushing out new models at a dizzying pace. Which makes me wonder – isn't it about time we saw the return of Royal Orient?

As always, I want to say thank you. To all of you who read the blog, follow the Instagram account, leave comments, ask questions, and send messages – you’re the reason this keeps going. I’d love to hear even more from you in the year ahead. Not just on individual blog posts, but your thoughts on new Orient releases, your experiences as owners, questions about service or quality – all of it. The more conversations, the better.

Here's to another year of watching watches!

 

Wednesday, 16 April 2025

April 2025 Watch Releases by Orient and Orient Star


Today, Orient presented a bunch of new watches under both Orient and Orient Star brands. These are not completely new models, but new references for existing models – generally speaking, new dial designs.

 

Orient Star M34 F8 Date

The M34 F8 Date is one of the brand's flagship models, boasting its 60 hour caliber F8N64, high-end metalwork and fine dial. Presented in February 2024 with white and blue dial versions, Orient have now added a couple of new versions.


·        A limited edition version with a special black dial with what Orient describe as a world-first "nanoparticle metal multilayering technology" creating an effect like a meteor shower (something that really needs to be seen in person). This version includes a global reference RE-BX0009B limited to 160 pieces, and JDM ref. RK-BX0007B (80 units with crocodile leather band, besides the metal bracelet) as well as ref. RK-BX0008B (20 units with cordovan leather band).

·        A regular version with a textured green dial, in similar technique to the white and blue colors, reference RE-BX0006E, or JDM RK-BX0005E with grey crocodile strap.


 

Orient Mako

Orient also present a number of new watches in the Mako family – including the standard Mako (which was named Kamasu and now, apparently returns to its familiar old name), the Mako 40mm, and the light-powered chronograph.

First, there's a bunch of limited editions celebrating Orient's 75th anniversary, all featuring Orient's cursive logo and a unique stamped sunburst pattern, reminiscent of the old Seiko Cocktail, in a light shade of blue.

Global models are ref. RA-AA0823L (42mm Mako), RA-AC0Q12L (40mm Mako), and RA-TX0210L (solar chrono), limited to 6000, 6000, and 1000 units, respectively. Equivalent JDM models are RN-AA0823L, RN-AC0Q12L, and RN-TX0210L, limited to 1000, 1000, and 750 units respectively.


Then there also a few new non-limited colorways of the Mako 40: Reference RA-AC0Q09R (JDM RN-AC0Q09R) with a red dial, ref. RA-AC0Q10N with a dark-grey plated case and bezel and matching dial, having a black silicon band, and ref. RA-AC0Q11E with a green dial and silicon band. The latter two do not have a JDM version.

All models, Orient and Orient Star, are expected to become available in June.


Thursday, 10 April 2025

Orient Star Contemporary Standard Watch Review


Orient's "Contemporary Standard" model was introduced in 2018. Originally presented in either black, blue, or white dial version, its design was almost identical to that of the 2015 "Urban Standard" titanium model.

Up until recently, the model's production continued to feature the same references. However, earlier this year Orient Star caught up with the popular trend of offering more playful, colorful versions of serious watches, a trend given the stamp of approval by Rolex with its Oyster Perpetual models a few years back.

I often get to review new models provided to me on loan by Orient, but this time it was different. The announcement of new Orient Star models for 2025, and particularly the new Contemporary Standard watches, caught my eye. While waiting for the new model to hit the stores I was contemplating hard on which color to pick, finally deciding on the green one – reference RE-AU0107E – and eventually purchasing the identical Japanese reference RK-AU0107E.


How It Looks

Orient's "Contemporary" models are characterized by sharp, well-crafted metalwork, the sort that often gets referred to as "poor man's Grand Seiko" (although with current prices, a middle-class Grand Seiko would be more appropriate) and this one is no exception. The case and bracelet impress with a precise, well balanced look that manages to be neither too elaborate nor over-simplified.

The dial of the Contemporary Standard is a bit more controversial, particularly because of the endless battle between proponents and haters of Roman numerals. I personally like Roman numerals and I even appreciate mixing those with simple hour markers to create a more interesting dial, so for me – this design works. Of course, if you don't like it then you don't, there is no wrong or right here.


For those who are fond of the design, this green dial is a great match. It is a metallic olive hue with a subtle sunburst effect that is emphasized around the hour track. This choice of color suits the watch very well, as it retains the "professional", dressy look, making the watch look livelier but not childish or too glitzy.

When looking more closely at the dial elements, the level of finishing is somewhat inconsistent. The hands and power-reserve gauge, for instance, are very finely cut; the markers are not as sharp, and lack the high-end precision that I found on the Modern Skeleton. Still it is all relative; nothing is coarse or badly made, and even under the macro lens you won't find the sort of rough edges that are revealed when examining cheap watches.


Overall, it's a really good-looking watch. The design elements that some might call controversial, in my opinion, add character, ensuring this Orient Star is not mundane or bland. The dial color elevates it from "cute" to "pretty," and the visual impact of the case and bracelet, with their alternating brushed and polished surfaces, makes sure it's "pretty and smart."

 

How It Wears

The Contemporary Standard is one of the smaller models among Orient's range of men's watches. The case is 38.5mm wide, without the crown, 46.9mm lug to lug, and 12.3mm thick.

A thinner watch of similar diameter on a leather strap might have looked undersized on large wrists, but at the given thickness, combined with the robust 20mm-wide steel bracelet, it does not. So the wearer can enjoy the comfort of a modestly sized watch without compromising on wrist presence.


Indeed, the watch wears well, although at 153g you couldn't call it a featherweight. As always with smaller watches attached to hefty bracelets, you get a good weight distribution that helps the watch feel balanced on the wrist and at times, one can almost forget it's there.

The bracelet itself is good, as Orient Star bracelets usually are. It is easy to adjust to size, and on the wrist feels solid, smooth and does not pull hairs or any such thing.

 

How It Functions

The movement inside the Contemporary Standard is Orient's caliber F6N43, same as in the larger Orient Star "Basic Date" – and honestly it fits better in this, smaller case, enabling the hands and power reserve indicator to fill the dial space better.

This caliber is automatic and hand-winding, with hacking. Its specified accuracy is between +25 and -15 seconds per day. The watch I got was doing +9 seconds per day; not exceptional but decent and within range. It is definitely good enough for owners like myself who rotate (and therefore set the time) almost every day.

Despite the watch's small dimensions, its crown is large enough and quite grippy. It's easy to pull and turn, so winding the movement and setting the time and date are effortless.


Daytime legibility is as good as it gets: the markers reflect light from every angle, the hands stand out well against the dial color, and the little bits of white color also help. And while I would love to see a date disc that's green like the dial, black on white is undoubtedly much clearer. The whole thing is covered by sapphire glass, with Orient's very effective anti-glare coating applied to it.

In the dark, those white bits become luminescent but don't expect a dive-watch level of nighttime visibility here. You get thin lines for hands and tiny dots for the hours. Better than no-lume you'd get on pure dress watches, I guess.

Another advantage of not being a real dress watch is water resistance: here, you're getting a fairly adequate 100m. Not a beater, then, with this pretty face, but not a slouch either. You can take this one with you on most daily chores.

 

Bottom Line

Orient Star's Contemporary Standard is one of those watches that's more than the sum of its parts. Its good looks, practicality, and appreciable quality combine to produce a very capable and attractive package.

Indeed there are elements here that might deter some buyers, such as the Roman numerals and PR gauge. Fair enough, not every design can please everyone, nor should it. But if these elements do not put you off (or perhaps you find them appealing) you will find very little here that will.

The pricing of this model is fair. The list price for the JDM reference is about 500 USD at the moment; the global market version appears to sell for about 30-50% higher in most stores. Whether shipping and paying taxes on imports from Japan makes sense or not is up to each buyer to do the math. For me, it did make sense.

Bottom line, this is one of the finer, reasonably priced offerings from the Orient brand. Choose the right color and get yourself a Contemporary Standard!



Sunday, 16 March 2025

Orient’s Light-Powered Watches


Orient is best known for its mechanical watches, but the brand has been making solar-powered quartz watches for decades. And with the recent releases of the Solar Mako 40 and Solar Bambino, plus our recent look at the iO collection, which is predominantly solar-powered, now is the perfect time to explore how Orient has been using the power of light to keep time.

The story of Orient’s solar watches begins in 1976, when the brand introduced its first light-powered watch – an LED digital model equipped with a built-in solar cell. This was a time when several Japanese manufacturers were experimenting with solar technology, and Orient was among the early adopters, alongside Citizen and Seiko. However, unlike Citizen, which would go on to make solar technology a defining part of its identity, Orient treated solar watches as an occasional complement to its lineup rather than a central focus.


With time solar technology has evolved, allowing watchmakers to hide the solar cells beneath the dial rather than displaying them as obvious panels. This has enabled Orient and others to incorporate solar movements into more sensible watch designs. Another key trend was the shift from digital solar watches to mostly analog ones.

Through the 1980s and 1990s, Orient produced numerous solar-powered quartz models, though most were limited to the Japanese domestic market. Some of these were released under the “Light Power” series, covering a variety of styles from dress watches to sports models. One particularly interesting example from this period was a solar-powered dive watch, providing a no-maintenance solution for those who wanted a reliable tool watch without the need for battery changes.


Later, in the 2000s, Orient added the solar Neo 70s models, now available with its RR700 radio-controlled movement. I like the Neo 70s design so I think I'll dedicate a separate article to those… and more recently, we saw the introduction of a "Mako Chronograph" featuring Orient's VS752 light powered movement.

While many of the earlier solar watches featured unique designs, in recent years Orient began incorporating solar technology into their mainstream models, keeping the aesthetics unchanged while adding what many would see as modern convenience. This kind of reminds me how early electric vehicles all tried to resemble a streamlined Prius shape, while later models began to just look like "normal" cars.


The first major step in this direction came with the Mako 40, a mechanical dive watch that was recently reintroduced in a solar-powered quartz version. The Solar Mako 40 maintains the look and feel of its automatic predecessor but now runs on Orient’s VS422 solar quartz movement, offering a 12-month power reserve on full charge. With 200 meters of water resistance, a sapphire crystal, and the same classic case design that made the mechanical Mako 40 so popular, this new model gives buyers a set-it-and-forget-it option that never needs winding and will not require battery replacements until some distant future.

Shortly after the Solar Mako 40 came another surprise – the Solar Bambino, a light-powered version of Orient’s most famous dress watch. Long considered one of the best entry-level automatic watches, the Bambino has always been known for its clean, classic design and its appeal to first-time mechanical watch buyers. The new solar-powered Bambino, released in six variations, keeps the familiar 38.4mm case and V2 dial design, but replaces the automatic movement with a solar quartz no-date caliber VS213, capable of running for six months on a full charge. Both this and the Mako's caliber offer an accuracy of +/- 20 seconds per month


With these recent releases, Orient’s solar watches do not lag far behind Seiko’s Solar and Citizen’s Eco-Drive offerings. Performance-wise, modern Orient solar movements have 6 to 12 months of power reserve, can charge under both sunlight and indoor light, and maintain accuracy within ±20 seconds per month. However, Citizen still leads in solar innovation, with some of its Eco-Drive models storing power for years in total darkness, and its higher-end models offering premium features like extreme accuracy and extra thinness.

Orient’s strength, as always, lies in value for money. And Orient’s solar lineup is steadily growing, suggesting that the brand is committed to expanding its offerings.

  

All photos in this story were taken from old Orient publications and sale ads.

Wednesday, 19 February 2025

Exploring Orient iO – A Tale of Two Watch Lines?


Orient is known for making fine watches, yet often having a bit of confusion surrounding their history, design choices, or even naming conventions. But every now and then, they outdo themselves by creating two entirely different watch lines under the same name – which seems to be the case with "iO".

Yes, iO is one collection, but depending on where you look, you may get a very different idea of what that means.

 

The Website iO – A Women’s Collection of Petite Solar Watches

First, let’s take a look at the Orient website, where iO is positioned as a women’s brand. The name comes from the Italian word for “I,” (says the website) reinforcing a theme of personal style and treasured things. The watches in this version of the collection are all solar-powered quartz models with sapphire crystal, designed for everyday elegance with a bit of “adult cuteness” (as Orient describes it).

The lineup consists of:

  • 12 watches with round, 28mm cases
  • 1 smaller round model at 25mm
  • 3 watches with tonneau-shaped 24mm cases

They vary in dial colors, bracelets, and overall styling, but all stick to the same delicate sizing and refined design. These are very much in the vein of what one might expect from a classic ladies’ watch collection.

That all seems simple enough. Until we visit Orient’s online store…

 

The Online Store iO – A Customizable, Gender-Neutral Line

Click over to Orient’s official online store, and suddenly, iO becomes a completely different animal.  Even the unique "iO" logo from the ladies' collection page disappears.

The description now tells us that iO is about self-expression and inclusivity, a watch line that encourages individuality, allowing customers to mix and match cases and bands freely, targeting both male and female consumers.

Even the watch selection changes:

  • Four 36mm time-and-date models
  • Two 38mm chronographs
  • A selection of nine different strap colors


The focus shifts to customization, with quick-release straps that let wearers swap styles on the go. The dials also take on a more conceptual aesthetic, inspired by the changing colors of the sky throughout the day, from warm sunrise tones to cool twilight shades.

And if that wasn’t enough variation, the Epson corporate website (remember, Orient is part of Epson) echoes this newer, all-gender, customizable version of iO, even emphasizing its environmentally friendly aspects, like recycled packaging.

 

So… Which iO is It?

Now, this isn’t the first time Orient’s branding and marketing have sent us on a mystery-solving adventure (is it "Classic and Simple" or Bambino…?). But in this case, it seems like we are witnessing a transition in progress.

Most likely, iO started as a women’s collection and later evolved into a modern, gender-neutral customizable series. The issue is that the old branding still lingers on the website, while the store and Epson’s corporate messaging have moved on.

This isn’t a huge deal – after all, the watches speak for themselves and easy to tell apart. Whether you prefer petite, elegant designs or versatile, mix-and-match options, there’s an iO model to suit different tastes. But a little more consistency in the messaging wouldn’t hurt!