Collecting By The Book

A few years ago, I posted a story titled "How do you collect?" in which I wrote about different types of watch collectors. I described myself as seeking diversity and wearability – aiming to make my collection as varied as possible while retaining practicality, even in the older watches.

Since then, I found that another theme has emerged within the broader habit. I acquired the 1999 Orient Watch Catalog, an unofficial publication that provided information on many of Orient's models and movements from the 1950s – 1960s, a golden era of hidden vintage gems.

This became like a sticker album for me – except for seeking watches instead of football player cards. I was not an avid collector of cards and stickers as a child – I was fairly impatient and probably ditched most albums after a few days, with not much more than those few cards you'd usually buy with the album itself… So I guess I'm making up for it now! It is a known fact that any unsolved childhood issue costs much more to solve as a grown-up; still, watches cost less than therapy – at least Orient ones do!

Collecting by the book proved to be plenty of fun, but it is also a decent way of going through the brand's history. I said I was not specifically aiming to be a collector of "models by years" as some do, but it is nonetheless a valuable part of the hobby, and the technical and historical information included in the book contributes to another side of my interest in Orient: gathering knowledge, on top of collecting watches.

The special Royal Orient designs caught my attention early on – I wrote about some of those, and pretty soon set to acquire a few. The Polka-Dot came first, and was recently accompanied by the Zodiac-Dial. Yes, the Zodiac is not identical to the book version, but – it's close enough! No need to be nitpicking – always remember the intention is to enjoy your hobby, not make it an obsession.

In some cases, it turned out I already had the right piece in my collection. Such were the cool Crosshair-Dial Olympia Calendar, or the Map-Dial World Diver. It was still nice to see pictures of my watches pop up in the book. In a way, it was also quite reassuring; I always make every effort to verify the authenticity of what I'm buying, but seeing the same piece in a publication like this is an additional seal of approval.

Many models in the book are also shown with their case backs, which provide an additional level of authentication. It's not always the most important thing: sometimes a case-back is lost or cannot be fitted back in during servicing of old watches. So you might come across a watch that's mostly authentic but has a slightly different back cover. Not a deal-breaker if it's an inexpensive item. But of course, when you see that you do have the proper one, that is ideal!

Mind you, I'm not really advocating this specific book, and it's not the easiest to find online, but as a concept, I find it quite a nice and effective way to curate vintage watches. There are some other interesting books out there, though not much easier to find, such as the Orient 60th Anniversary Commemorative Book.      

Navigating my Orient purchases using this book did not change my main guidelines. I still make sure I'm getting wearable watches, in terms of style as well as their actual condition. And the diversity of models and designs over the years covered is great, providing plenty of options – and I'm still not done with it! I wonder what I should get next…

Orient Mako 20th Anniversary Edition Contest + Discount Code

It's been a while since we've arranged a little something for Orient Place blog's followers. So, here is that "little something".

Last week I noticed a nice contest being run by WatchNation, a UK-based authorized retailer of Orient (and numerous other brands), who also ship internationally. WatchNation has apparently been granted exclusivity for selling the new Mako 20^th Anniversary Edition in the UK.

Now, they announced the following contest: for every 10 pre-orders received for the Mako Anniversary Edition, they'd be giving away 1 Orient Bambino Watch to a lucky winner, to be selected at random from those 10 pre-orders. 

                           

This seems like a great opportunity to build a two-watch collection inexpensively, with just a bit of luck: Orient's entry-level automatic diver-style watch and dress watch are two fine items. Plus, Easter is coming, so they can also make a pretty cool gift.

I did not get a chance to make a purchase with WatchNation before, but from my brief conversation with them and online reviews, seems like a more than decent retailer, with an online and brick-and-mortar store as well.

What's more, following my conversation, WatchNation also offered an exclusive discount code for Orient Place followers! Use code OP15 at checkout for 15% off the Orient Mako 20^th Anniversary.

Note, that the code is only applicable when purchasing the Mako 20^th Anniversary, and both code and the contest expire on March 31, 2024. Also note that while WatchNation's exclusivity is in the UK, the competition and discount code apply worldwide.

If you decide to enter the competition, I'd be happy to hear back on your experience, how you feel about the Mako Anniversary Edition (when you receive it), and of course, if you won a Bambino!

  

Orient Dipping Its Toes into the Customization Game

Orient announces a new line of "iO" watches today, but more than just a bunch of new models, this a new step for Orient – into the space of watch customization, which is growing in popularity.

From tiny micro-brands to the mighty Rolex, it seems like everyone is looking to offer watch buyers the experience of customization. A few manufacturers really present a choice of components, such as different bezel inserts, markers, hands, and so on; most, and particularly larger watch brands, simply let you combine a few dial colors, band styles, and maybe decorations like adding some diamonds etc. This limited form of customization seems to satisfy most buyers – and it's the path Orient has taken.

This also comes as a logical next step following Orient's recent launch of its online store. While currently limited to local buyers in Japan, it wouldn't be a huge surprise if the store would soon open to more markets along with more customization options. There are plenty of regions in the world where Orient is not present, or is represented by distributors who only offer a limited selection of models. Allowing buyers in such locations to shop online, directly from the brand instead of unofficial shops or private sellers on eBay, would definitely be a wise business move.

Anyway, let's look at the new watches now. The iO line was originally launched as a range of fashion watches for women, but is now being re-positioned by Orient as a unisex collection. All new iO watches are solar (light-powered) quartz movements, and the models announced today all feature sapphire crystal.

The new collection includes two chronographs and four time-and-date models – and nine different leather straps. The chronographs are 38mm wide while the non-chronos are 36mm; however, all have the same 18mm lug width, so all straps fit all watches.

It's interesting to see Orient chose very calm and neutral colors for the watch dials, and a choice of both neutral and brighter shades for the straps. On one hand, this minimizes color clashes, allowing most of the available combinations to be viable choices; on the other hand, it does not provide much room for really "crazy" combos, which is something I do like to see in custom watch building – particularly when looking at what's essentially a fashion watch.

The new iO watches are around USD 100 plus tax for just the case, plus around USD 20 per strap. If you're not in Japan, you'll probably also need to pay for international shipping and service fees to one of the numerous services offering global delivery of JDM items.

 

New Shades of Grey for Orient's "Layered Skeleton"

The Layered Skeleton watch was introduced in early 2021. When reviewing it, I wondered whether a more standout color scheme would have elevated the impact of its complicated design; now, however, Orient is presenting two new references of this model with an even subtler color scheme than before…

Reference RK-AV0B06N features what Orient is referring to as a "greige" dial, that is a cross between grey and beige. In pictures, the lower layer appears to be more silver-grey, and the main plate of the dial seems a slightly golden shade of beige. Well, however you want to call it, it's a very pleasant palette that combines well with the metal bits of the movement and the gold hands and Roman hour markers.

Ref. RK-AV0B07E is presented as "olive". It's a calm earth tone, more or less uniform across the layers of the dial. Green is generally accepted as a nice complement to gold, and I think that in the case of this more desaturated shade of green it matches the few golden elements even better.

Both variants are technically identical to the older references in the series, with caliber F6F44 beating inside the 41mm wide case. Both new models include both a stainless steel bracelet, and a leather strap.

The new watches are JDM, and are exclusive to the new Orient Star online shop. They are priced at around 700 USD at the current rate of the Japanese Yen, which is almost 10% more than other Layered Skeleton watches – including the Prestige Shop version that also includes an additional leather strap.

I'm not sure what is the reason for the price difference – but perhaps a positive way of looking at it is, that Orient prefers not to raise the prices of older models (as opposed to many other brands that have increased prices recently) and instead puts higher price tags on new releases.

New Orient Store With New Mako Models

Orient announced today the opening of a new online store, that is joining the online Orient Star store that opened earlier this year. Both these stores sell and ship exclusively to Japanese destinations, and while numerous websites offer worldwide shipping of domestic Japanese products, it's unlikely that this should be an attractive offering, cost-wise.

What is interesting, however, and might be worth looking into for global delivery, is the launch of two new Mako references, exclusive to the new store.

The Mako model was officially being replaced by the newer Kamasu, which offered a number of upgrades over the older watch. However, the popularity of the Mako (and generally lower prices after the introduction of Kamasu) kept it alive.

Now, Orient offers two new Mako references, both featuring colorful gradient dials (otherwise resembling the Mako II setup of hands and markers), and matching colored bezels (with the larger numerals actually resembling the Kamasu / Ray bezels). And most importantly, both have front sapphire crystals.

Reference RN-AA0817Y features a gradient Orange dial, and an orange and grey bezel; Ref. RN-AA0816L has a blue dial, with a blue and grey bezel. Both are the usual Mako/Kamasu dimensions of 41.8mm wide, 46.8 lug to lug, with 22mm wide bracelets.

One might say these are actually Mako/Ray/Kamasu combos. Possibly Orient making efficient use of leftovers from all types of older models… but nonetheless, they definitely look nice!

 

Orient Watch Pairs – His and Hers

Holiday season is here, and it's gifting time. And what better gift can we watch fans think of than a pair of watches for him (or you) and her? Luckily Orient has that healthy habit of producing some of its models in pairs, and today we'll be looking at some examples.

 

Current Models

The first obvious example is the always-in-fashion Bambino. This is one of Orient's most successful watches, and commonly recognized as one of the best options on the market for a low-cost automatic dress watch that delivers fine quality and lots of charm and elegance.

The Bambino comes in many versions – currently, there's the classic configuration, as well as a small seconds versions and an open heart – all of which share a case diameter of 40.5mm. While some consider this too large for a classic dress watch, it is still a very wearable size for most wrists. Each version of course has a variety of references with different dial colors, case finishes etc.

The perfect match for this model is the 36mm Bambino. We reviewed this model in 2019, and it is a really pretty thing!

Another decent option for pairing watches is the Sun and Moon. Orient has been producing variations on this theme for years now – you can read a little about the history of this concept here.

Recently, Orient introduced some new versions of both the men's automatic Sun and Moon and the women's quartz version, with cases sized 41.5mm and 34.3mm respectively. The green pair featured here stands out but might be more difficult to acquire, both being limited editions. However, other versions with black, silver, blue, or creme dials, are just as nice.

If you're into open-heart watches, here is one more couple of models that could make a nice pair – this time, both belong in the Classic Semi-Skeleton line of the Orient Star sub-brand. The men's version is 40mm wide, while the women's model is a mere 30.5mm. These are available in a variety of other colors as well.

 

Discontinued Models

These are gift options that are more difficult to find, and are intended for true die-hard fans of the brand (or of vintage watches).

A good example is this classic pair of Orient Stars that date back to the mid 2000s. while appearing nearly identical, reference WZ0291PF is the larger one at 34mm (which would generally be considered small, and possibly better suited for boys), and WZ0161NR is only 29mm wide. If you can't find these, you might have better luck with other variants of the NR/PF line, which occasionally pop up on eBay and other auction sites.

Some other examples for nicely paired quartz models were presented by OrientWatch USA in 2012. Watches of this sort were fairly cheap back then and should be quite inexpensive now, even in NOS or mint condition – that is, if you can source any.

Throughout the 2010s, Orient introduced numerous pair models as part of its "Stylish and Smart" line. Orient would often refer to these as "Duo" models. Here is one such example…

Duo models were also included in the "Disk" family of models, which was introduced in 2011. It should be fairly simple to find pairable models of this family, still.

Orient even released such a Duo, a pair of solar-powered quartz watches, under its Daks co-branded product line.

And, in 2015, a few watch-pairs were included in the World Stage collection – this time, powered by automatic movements.

All the above are but a few examples out of many pairing options that you can find in Orient's current and historical range of watches… You're welcome to let us know about more cool pairs you find, here in comments, or on our Facebook page!

 

The top photo (Bambinos) is copyright of OrientPlace blog. Images of the NR/PF models were taken from Watch Tanaka website. Other images were taken from Orient USA (where noted) and Orient's official press releases and catalogs.

Shopping For Orient Watches? Check This Out

Amazing couple of Royal Orients, aren't they? In coming months we'll be covering both of these, and much more. But now that we've got your attention, here is some cool stuff if you are looking to buy some more down-to-earth Orients.


Special Coupon for Blog Readers at TUS Watches

TUS Watches are UK-based distributors who deal solely with Orient, which is already a good thing... They have a nice selection of models, including some current Orient Star references.

TUS are now kindly offering Orient Place blog readers an additional 10% discount on prices shown, for all models, valid until February 29, 2020. Use coupon code OrientPlace2020 to receive your discount, at https://www.tuswatches.com/

If you take advantage of this offer, you're most welcome to share your shopping experience at TUS with us!


Valentines's Day Sale at Orient Watch USA

Orient Watch USA need no introduction. They are now offering a special 10% discount on all watches, for Valentine's Day, valid now and until February 14, 2020.

To take advantage of this offer, use coupon code VAL2020 at https://www.orientwatchusa.com/

Again, you're welcome to share your experiences shopping with Orient Watch USA with us.


Meanwhile in Singapore...

Antique Watch Bar are an old favorite of ours. They are based out of Singapore and ship worldwide at really great prices. If you are looking for affordable vintage and pre-owned Orients, you should check them out, once in a while.

Currently on their Vintage Orient page are some nice watches, including a couple of Fineness models, very cool Olympia Weekly examples, and a good looking Deluxe Swimmer. And more...

For new models, Big Time are the local distributors of Orient in Singapore. They recently shared our review of the new Orient Star 200m Diver with their Facebook followers. Check them out!

These couple of divers, too, have nothing to do with today's post, but they are cool aren't they... We'll be covering more of the history of Orient's divers, and particularly this King Diver, later in 2020!

The Orient Sea King

The Sea King (SK for short) is one of Orient's most popular vintage dive watches. The SK dynasty has been running since the late 70s and well into the new millennium. While it has changed its shape a number of times, the SK retained a number of key features.

First of all, SKs use the Orient Caliber 469, usually the 21 jewel version. The 469 is super reliable, robust and shock-proof. A proper workhorse for watches built to last decades. While far from offering chronometer specifications, it can nonetheless retain reasonable accuracy for many, many years before requiring service.

Sea Kings typically feature two crowns and a push button. The push button would be for changing the weekday; the main crown at 3 would be adjusting the time and date (the cal. 469 does not hand-wind).

The crown at 4 would be for rotating the inner bezel. On some SK versions this would be a divers' bezel, often in very colorful form. Other SKs feature a GMT bezel. Some of the later models featured a navigation bezel.

All Sea Kings were made in sizable cases, generally measuring between 40-42 mm in diameter excluding the crowns, and with thick lugs, ensuring a good heft and wrist presence. Available in a variety of colors, it is very easy to find one that suits your mood.

The particular SK at hand appears to date back to the late eighties. While I do like the many colorful versions of the SK, I actually find this specimen to be a very cool piece despite – or possibly, because of – its mostly black dial.

The combination of the solid dial and smooth (i.e. not coined) bezel, makes this a very versatile daily wear. All this, in a generously sized case and packing the robust cal. 469, are making this Sea King much more wearable than most inexpensive vintage watches.

The watch you're seeing here in the photos is actually for sale, so if interested – get in touch, preferably via a message on the blog's facebook page. Asking price is a modest 180 USD, including standard international shipping and eBay fee. It also includes both the original bracelet and the great Martu Leather "Drakko" strap shown in the photos – which is thick, soft, uniquely textured, and fits the watch dial perfectly.

As you would expect from a well-kept Sea King, this specimen looks good, works well and does not look outdated at all. It appears that it was not worn many times, and probably spent most of its life at rest. Case size is 41mm width without the crown, 49mm lug to lug, and 20mm lug width.

So, there you have it – another fine Orient classic, this time with an opportunity to own it!

Orient and the Art of War

Like many other watchmakers, Orient occasionally releases co-branded models, produced in honor of, or in cooperation with, other non-watch brands. From time to time I would take the opportunity to look at some of these special editions, which could be of interest to both collectors of Orient watches as well as fans of the other brand.

Today I am looking at one such cooperation: the Orient "Art of War" edition, produced in 2005.

I'm not the biggest expert on action figures in general, or Art of War in specific. But according to the brand website, " Berserk: Art of War is a series of character statues and figurines released by Art of War". Apparently, there are many collectors and fans of Art of War merchandise, which probably inspired the cooperation with Orient.

For the purpose of this endeavor, Orient provided two special models, each limited to 200 pieces, only differentiated in the color of the dial – one white, the other black. Interestingly, both do not feature any Orient branding – the dial, crown, bracelet, and even the movement rotor, are marked with the Art of War logo, and the case side is marked "Berserk". That might indicate that at the time, this was a much more prominent and familiar brand than Orient.

This piece was based on the 2004 "FA" line of watches, featuring a time display, power reserve at 12, month sub-dial at 6, and a "world time" bezel. The Art of War models particularly resemble the WZ0101FA (white dial version), and the WZ0081FA (black dial).

The Art of War pieces were each priced at 65,000 Yen at the time. Surprisingly, this was below the list price for the regular FA models (73,500), although in fairness, keep in mind the standard watches were often discounted by retailers whereas this was only obtainable through the official merchant at ticket price.

While very rarely seen "in the wild", one such Art of War item is being offered on eBay at the time of writing this article:

https://www.ebay.com/itm/200-Body-limited-Berserk-Art-of-war-Wrist-watch-Orient/123511494021?hash=item1cc1dbd585:g:UzsAAOSwCk9bWJ6X:rk:2:pf:0

Please note I have no affiliation with the seller, and do not vouch for authenticity or quality, so buyer's caution is advised! Also note, the photos of the Art of War watches above are taken from the official Art of War website.

Catch of the Day - Orients for Sale

Here again are links to more unusual or rare Orient watches that are currently available to buy online. I have no affiliation with the sellers, and do not vouch for authenticity or quality, so buyer's caution is advised!

First piece to catch my attention this month is this very handsome Orient Star ref. WZ0041EJ. According to the seller this has practically not been used. The star (pun intended) of the show here is obviously the dial, which has a beautiful reddish-copper hue.

Case diameter is around 38mm without the crown, which is a decent size for a dress watch. It has probably spent around 10 years in the box – long enough for it to ripe. It's time someone buys and enjoys it! I would definitely have done so if it wasn't for another red-dialed Orient that just landed on my desk a few days ago…

Check it out here – if no one has bought it already…

Now, for something even rarer and quite striking – this is what seems to be a fairly priced Royal Orient in excellent condition. This is "Orient Star Royal" ref. WZ0011FC, a real classy piece. This too has a beautiful dial combining different textures. Case diameter is 36mm.

The watch is available on Rakuten here; There are of course various online services that would help you get it shipped outside of Japan. I personally often use ZenMarket, which is quite convenient. For example, you can see the same watch on ZenMarket here.

Last one for today – this one is really rare – an Orient Star automatic chronograph ref. WZ0011DS. This model uses Seiko's famed chronograph movement, a close relative of the one sourced by Tag Heuer for its own chronographs.

The link is for a physical store in the Philippines, and whether or not it is actually still in stock and would they ship it globally is pretty much a mystery. But – doesn't all this just make a hunt more exciting? This piece is definitely worth the effort. Let's just hope the store withstood the ferocious Typhoon Mangkhut.

You can find the store's Facebook status here – price is not mentioned, but expect 4 figures in USD.

Please note I'm sharing the photos provided on the respective sale ads for these watches. I definitely recommend searching online for more quality photos, on the wrist and in various lighting conditions, to get a better feel for what the watch looks like in real life.

The "Map Dial" Orient World Diver

If you've been following this blog closely, you would know I have a thing for colorful watches. A skilled designer can use the watch dial as a canvas and turn it into a little work of art.

The Orient "World Diver" was never a part of that artistic category, with most specimens found featuring a black dial. It was originally introduced around 1967 as a very utilitarian timepiece. While it featured a standard 12-hour dial layout, it had a 24-hour rotating inner bezel, and city names printed on the circumference of the dial. By adjusting the bezel to show the time in the city you're in, you could tell the time in other cities. At 42mm without the crown, the World Diver case was considerably larger than most watches at the time, allowing the busy dial to be read with relative ease.

In 1969, however, Orient decided to do something a little bit more special, and issued a version of the World Diver featuring a drawing of a world map on the dial – instead of printing city names. While theoretically providing the same functionality, this was clearly not as easy to use as city names printed in white on black… this was Orient doing its "thing". Art for art's sake.

Finding a "Map Dial" World Diver proved to be far more difficult than most watch-hunts I've went on before. There is no information on the number of Map Dial pieces produced, but apparently there were not too many of them. This must have been considered a very special model, as it was even featured in Orient's official 60^th anniversary commemorative book, published in 2010.

After a few months of searching, I've finally come across a private collector in Spain who was willing to sell his specimen. After some pleasant conversation and negotiation, I acquired this very unique item.

I was not disappointed. This watch was obviously produced to rather high standards. The dial withstood 5 decades with honor, showing no signs of patina or fading – and I must point out that in all the (very few) photos of other Map Dial pieces I saw online, the dial seemed to be in the same pristine state.

For an engine, the watch uses the highly robust caliber 4694, a 21 jewel, 21600 BPH movement. This replaced the 27 jewel, 18000 BPH caliber 4971 which was apparently running some older versions of the world diver. The caliber 46 family is known to have produced real workhorse movements and this one is no exception, the watch winds quickly and keeps excellent time for its age, within a few seconds a day.

So to summarize, a fantastic watch, its accurate and reliable movement and modern case size making it perfectly suitable for daily wear. It is yet another example of Orient's ability to producing real gems – and also, a great example for how patient hunting pays off in the end!

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I would also like to mention the strap featured in the photos. Since the watch did not come on its original bracelet (that would probably be too much to ask for!) I looked for a matching vintage-style leather band, and once again found a great looking and fairly priced item at Martu's online shop. I've purchased a number of straps from this small Chilean business, run by a very talented lady, so happy to recommend it.

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Final note for today: I just launched a Facebook page for the blog, where I'd be posting updates whenever anything new is posted on this blog, at: https://www.facebook.com/OrientPlaceBlog

You might find following that page more convenient to you than following the BlogSpot website, in order to be notified of new content. To do that, go to the link and Like the page, or click "Like", or simply click on "Like" under "Follow Orient Place on Facebook" on the right-hand menu.

Catch Of The Day – The Dynamic Way

It is time for another "catch of the day" piece, where I am looking at some of the more interesting Orient watches that are currently available to buy online. Today's theme is: Dynamic!

First up is this very very uncommon OrientStar Dynamic re-issue, the 55th Anniversary Model reference WZ001EH. I came across this a few days ago, and to be honest – I was not previously aware this model even existed. There's no end to the surprises with Orient!

At 34mm wide without the crown and containing a simple hand-winding movement, it is as true to the original Dynamic model of 1956-7 as possible.

So how does it compare with the original Dynamic? Well, why not check this out for yourself… there's a vintage Dynamic now for sale here, which seems to be in pretty decent condition. This is just one example, and more variations of old Dynamics can be found at this and other websites.

By the way, if you're looking for the specific model that the WZ001EH design is based upon, it is likely going to be a fairly challenging hunt, and none are available to purchase at this moment. This is the one – taken from the Orient catalog (sorry I could not find a bigger photograph):

That's it for today… please come back again – my next article is going to be in the spirit of summertime, I am sure you will enjoy it!

* Please note I have no affiliation with the sellers featured in this article, and do not vouch for authenticity or quality, so buyer's caution is advised!

Catch Of The Day (June '18)

Following up on my previous "catch of the day" piece, here again are links to more unusual or rare Orient watches that are currently available to buy online. I have no affiliation with the sellers, and do not vouch for authenticity or quality, so buyer's caution is advised! 

First up is this very lovely "Prestige Shop Limited Edition" Orient Star Semi Skeleton ref. WZ0241DA. It's new – one of a few now available for sale – but this seller is presenting the actual watch, not catalog photos, which I like.

What's great about this watch is the warm crimson dial, which very much makes it a unisex design. And that's good, because if your significant other asks "what's that, did you just buy yourself another watch?" you can convincingly say "no, it's meant to be a surprise for you! Here, let me just wear it for a while, I'm breaking in the strap for you".

Now, if you're into Vintage, here's a really nice catch – a good old Orient Fineness "Ultra Matic" I wouldn't call this a unicorn but there are definitely not too many out there for sales at any given moment. This piece seems in good shape, the movement looks clean, and the price is sensible.

Last for today is this very nice "Duke", available from Orient Watch USA (so you'll need a shipping address in the US). The Duke is a little larger and sportier than the more popular Bambino, but definitely has a charm and the dial really looks great in reality.

What's even nicer about this White Dial Duke ref. FER2J003W0 is that it's not only on sale, at what seems a pretty good price upon quick comparison, but it is currently also viable for Orient Watch USA's Father's Day 45% discount, if you use the coupon code THANKSDAD.

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Oh, and one more thing… I opened a YouTube channel with some videos of watches I review here. Nothing fancy – but I do believe videos are a nice complementary to still photos, as they can show the watch from different angles.

The channel is here, and once I get 100 subscribers – according to YouTube's rules – I'd be able to claim a custom URL, making the channel address easier to remember.