In 2005 Orient launched a new design concept under the name of
"Retro Future". The concept combined Orient's watchmaking approach
with elements from the industrial design of the 1950s.
The 1950s (or "Mid-Century") were the post-war years, and new
design trends that emerged were characterized as optimistic and commercialist.
They involved natural, organic shapes, whose mass production was enabled by modern
manufacturing techniques, allowing them to reach growing consumer markets in
America and Europe.
As Orient were exploring new ways to take their new Open
Heart architecture forward, the adoption of mid-century industrial design
must have made a lot of sense: the fun, sometimes larger-than-life approach suited
the brand's design philosophy well.
Over the years, Orient produced numerous retro-future models, mostly
under the Orient Star sub-brand. Some of these were already mentioned, or
reviewed in past blog posts. In this post we won't dive too deeply into watch
specifications; instead I'm looking to provide a high-level guide to the
various designs introduced by Orient.
The Orient Star Retro-Future "Motorcycle" watch was first
introduced in 2005. Like almost all Retro-Future models that would follow, it is characterized by a semi-skeletonized dial. The watch case is sculptured into an
organic, flowing shape – this is particularly evident in the lugs that are
quite different from any preceding Orient watches.
Other motorcycle elements include the power-reserve indicator that's
shaped like a tachometer, and the plates on the right side of the dial that are
clearly inspired by the shape of the gas tank. Possibly the crown also was made
to resemble a fuel cap.
Another model launched in 2005 was inspired by sports cars. The case is
a more elongated, somewhat barrel-like shape. Here, the power reserve indicator
is made to look like a speedometer, and the bracelet resembles the timing chain
of a car engine.
Curiously, the open heart section of the dial is hidden by a little
element shaped like a steering wheel.
The third Retro-Future model presented in 2005 was also the most popular,
and the one that received the most versions and iterations throughout the years
– despite, or maybe because of, having a more subtle design where the
"retro" elements blended very organically with natural elements of
watch design.
Here, the bezel was adorned with typography inspired by lens apertures;
the crown inspired by shutter release buttons, and the open heart was covered by a
lens.
There you have it, a camera!
Having already launched car and motorcycle-inspired watches, doing
something with an airplane was a logical next step. So in 2006, Orient did just
that.
At the center of the Retro-Future Airplane's dial is an "instrument
panel" with the PR and small-second sub dials; the hour and minute hands
are shaped (a little bit, you need to use your imagination here…) like a propeller.
And, the end links of the bracelet are meant to resemble wing flaps.
An interesting feature here is the 12 o'clock marker – this one's not
actually inspired by any part of an airplane, but by classic pilot watches.
Another model introduced in 2006 was the Retro-Future
"Interior" – although "Sofa" would have been the more
appropriate name. This was the first of the Retro Future watches designed for
women, and the first to feature a full dial, without skeletonization.
The watch is said to have been influenced by classic 1950s Italian sofa
design. The shape of the case follows the outlines of the armrest of the sofa;
the curved, silky dial is reminiscent of a pillow.
The second Retro-Future watch for women, and the only other
non-skeletonized model here, was the Stationery, released in 2007.
While not too much information exists, it seems that the main
inspiration for this model was an award-winning pencil sharpener designed by none
other than the legendary Raymond Loewy, the most prominent creator of iconic
product designs from the 1930s until the 1960s.
In 2008, Orient released yet another small Retro-Future watch – this time,
an undersized version of the Camera model, reduced from 38mm (41 with the
crown-guard) to 35mm. Retaining the skeletonized, more rugged look of the
original, Orient did not call this a ladies' watch, but rather a
"boys" watch.
Other than omitting the power reserve indicator, this model retained
most design features and "camera inspiration" of the original, larger
version.
In 2009, Orient returned to the drawing table to produce a proper new
Retro-Future watch, the Bicycle.
The watch featured plenty of references to bicycle design, such as the
unique tube-like lugs, the bracelet that combined rubber and steel to look more
like the bicycle chain, and various dial elements.
In addition, the crown is on the left side of the case, which Orient claimed makes riding with cycling gloves easier.
It took three more years for Orient to return with yet another new model
– this time, inspired by SUVs. Mind you they had retro SUVs in mind – ones that
actually trod through mud, not modern, comfy family carriers!
The 2012 SUV watch was an appropriately tough-looking piece, with a
skid-plate-like bracelet and an element resembling a grill guard "protecting"
the grill shape on the dial. A few symbols printed on the dial were also meant
to remind one of dashboard signs.
In 2013 Orient released what might be its best-loved Retro Future
design, the "Guitar". It had numerous guitar-inspired features on the
dial, like a white "pickguard", and an hour marker shaped like a pick
at 12.
The Guitar was the only World Timer in the Retro Future family, and instead
of the usual country or airport names, its rotating internal bezel featured
mostly famous music festival locations.
In 2015 Orient wrapped up a decade of Orient Star Retro-Future releases
with the "Turntable", a suitable musical follow-up to the guitar
watch.
Here the dial has circular grooves like a vinyl record; the bezel has
the appearance of a platter on which the record is put, and the crown guard
extends into what looks very much like the tonearm.
Note that this was the first (and last) Retro Future watch that carried
a standard Orient Star logo – not the special logo applied to all previous
models.
As the Retro-Future series was coming to an end, Orient shifted its
focus to the Modern Skeleton, a more consistent semi-skeleton design that is
still going strong today.
During its heyday, though, the Retro-Future series was constantly going
through an evolution of shapes, colors, and even movements. Its latest
iteration, as a regular non-Star Orient, arrived more recently in the shape of
the guitar
and camera
revival models.
The next blog post will be more technical, and will contain a complete
list of Retro-Future references and main specs!
