Orient Flusso

Orient just announced a completely new model – the Flusso! Named after the Italian word for "flow," it is indeed the brand's attempt at a flowing, sporty, integrated bracelet design.

It does make sense for a brand that already covers two corners of the classic triangle with an entry-level dress watch (Bambino) and a diver (Mako) to go for the third – the integrated-bracelet sports watch, which, at the basic price level, is currently dominated by the Timex PRX. Is it likely to be successful? Let's see.

The Flusso design is not revolutionary in any way – essentially, it combines a fairly basic outline (not unlike the PRX) with some Orient DNA, specifically the old SK model, in the shape of four round notches around the dial, and a little bit of case asymmetry as the rounded contour of the case is cut flat at the base of the crown.

The dial is very clean and legible, with only the logo and the word "automatic" appearing on it. In line with a certain trend that's starting to form among recent Orient releases, it does not even have a date window.

Case dimensions are a fairly reasonable, versatile 39mm width, 47mm length, and 11.5mm thickness. It is clearly built for practicality with a sapphire crystal and 100m water resistance.

Orient presented six references: RA-BB0101S (Gold colored case and bracelet, and a white dial), RA-BB0102E (Grey sunburst dial), RA-BB0103S (Blue), RA-BB0104Y (White), RA-BB0205R (limited edition featuring deep-red stripes inspired by the SK), and RA-BB0206E (dark Green, exclusive to the European market).

The movement is a new caliber, F6522, which seems very similar to the F6524, the automatic time-only movement used inside the new no-date Bambino watches. Both movements share the 40-hour power reserve and +25/-15 seconds per day accuracy.

No word on pricing just yet, these watches are set to be available to order next month, and to be delivered starting in November.

As is usually the case with simple designs, the success of this watch would depend very much on the quality of execution. And naturally, for this type of watch, on the quality of the bracelet. While nobody expects a Rolex bracelet at this price point, it needs to be better than the Mako, as it is integral to the watch and therefore unlikely to be replaceable by aftermarket products.